Media visibility : game-changer or alternative? Comparative research between MPs in Brazil and Germany
It draws upon a field research conducted with Brazilian and German members of the Federal Parliaments (MPs). It aims to compare communication strategies and electoral connections in both countries. Methodology: The research design drew upon anelite survey sample (N=324) to provide...
| Autor principal: | Carvalho Jr., Orlando Lyra de |
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| Outros Autores: | Tribunal Superior Eleitoral |
| Tipo de documento: | Artigo |
| Idioma: | Português |
| Publicado em: |
2024
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| Assuntos: | |
| Obter o texto integral: |
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| Resumo: |
It draws upon a field research conducted with Brazilian and German members
of the Federal Parliaments (MPs). It aims to compare communication strategies and electoral
connections in both countries. Methodology: The research design drew upon anelite survey sample
(N=324) to provide a sufficient number of respondents for analysis. Results: The research found
two basic kinds of politicians: (i) MPs who use national and regional media to communicate with
voters, work in committees, deliver speeches at the HouseÕs floor, but whose activities are not
primarily related to district interests. (ii) MPs who heavily use the local broadcasting and print
media, and whose activities are primarily focused on delivering services and pork to constituencies.
For both types, the Internet and media visibility are not perceived as a "game-changer". Conclusion:
As an instrument of political communication the Internet and social media emerged not as a
globalizing force, but as a tool used and adapted to local political contexts. |
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