| Resumo: |
Even with the current protagonism of electronic and digital media, print newspapers continue having important functions in daily coverage of the political and electoral events, strength that comes from nature and characteristics of the vehicle. This research reflects on election
advertising, from the pages and advertisement in Zero Hora, during the official campaign policy in 2010. This exploratory research, with empirical approach and quantitative character wants to identify advertisers and parties competed for the positions, the number of ads per
candidate and the frequency of insertion in the newspaper, the main visual elements and dimensions of advertising; pages where vehicles and layout of these. The material is compared with the list of politicians who effectively elected, joint that make inferences about the persuasive force of the vehicle newspaper. The study is based on authors from the fields of communication and politics, especially those that discuss theories of election advertising, print journalism and democracy.
|