People against the elite? Jair Bolsonaro's presidential campaign

It aims to identify and characterize the populist rhetoric of Jair Bolsonaro, candidate for the Brazilian presidency in the October 2018 election. Applying the methodology proposed by Rooduijn and Pauwels (2011), I analyze the candidate's personal tweets from 5 May 2018 to 5 September 2018. The...

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Autor principal: Chueri, Juliana
Outros Autores: Tribunal Superior Eleitoral
Tipo de documento: Outro
Idioma: English
Publicado em: 2021
Assuntos:
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spelling oai:bdjur.stj.jus.br.col_bdtse_4134:oai:localhost:bdtse-91752024-10-14 People against the elite? Jair Bolsonaro's presidential campaign Chueri, Juliana Tribunal Superior Eleitoral Campanha eleitoral Bolsonaro, Jair, 1955- Twitter Populismo Direita (Ciência política) Extremismo político Eleição presidencial It aims to identify and characterize the populist rhetoric of Jair Bolsonaro, candidate for the Brazilian presidency in the October 2018 election. Applying the methodology proposed by Rooduijn and Pauwels (2011), I analyze the candidate's personal tweets from 5 May 2018 to 5 September 2018. The conclusion is that populism is an important element of Bolsonaro's rhetoric. First, he attacks political elites, accuses them of corruption, and blames them for the economic and political crises. Second, he appeals to the Brazilian people and claims to be the only candidate who will govern in their interest. Nevertheless, the construction of 'us', 'the people' is drawn in an exclusionary manner: he denies the existence of class, race, and gender conflicts; opposes minority rights; and does not present initiatives for social inclusion. Therefore, Bolsonaro detaches from Latin American inclusionary populism and shows similarities to Western European exclusionary populism. This fact is also illustrated by the radical aspect of his rhetoric: law and order are highly salient in his discourse, the second most frequent topic of his tweets. Finally, Bolsonaro embraces the free market economy, but as with other populist politicians, distributive issues have very limited space in his discourse. 2021-08-27T16:55:44Z 2021-08-27T16:55:44Z 2018 Outro CHUERI, Juliana. People against the elite? Jair Bolsonaro's presidential campaign. In: ENCONTRO ANUAL DA ANPOCS, 42., 2018, Caxambu, MG. Anais eletrônicos [...]. São Paulo: Associação Nacional de Pós-Graduação e Pesquisa em Ciências Sociais, 2018. p. 1-26. http://bibliotecadigital.tse.jus.br/xmlui/handle/bdtse/9175 en <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/4.0/deed.pt_BR"><img alt="Licença Creative Commons" style="border-width:0" src="https://i.creativecommons.org/l/by-nc-nd/4.0/88x31.png" /></a><br />Este item está licenciado com uma Licença <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/4.0/deed.pt_BR">Creative Commons Atribuição-NãoComercial-SemDerivações 4.0 Internacional</a>. 26 p.
institution TSE
collection TSE
language English
topic Campanha eleitoral
Bolsonaro, Jair, 1955-
Twitter
Populismo
Direita (Ciência política)
Extremismo político
Eleição presidencial
spellingShingle Campanha eleitoral
Bolsonaro, Jair, 1955-
Twitter
Populismo
Direita (Ciência política)
Extremismo político
Eleição presidencial
Chueri, Juliana
People against the elite? Jair Bolsonaro's presidential campaign
description It aims to identify and characterize the populist rhetoric of Jair Bolsonaro, candidate for the Brazilian presidency in the October 2018 election. Applying the methodology proposed by Rooduijn and Pauwels (2011), I analyze the candidate's personal tweets from 5 May 2018 to 5 September 2018. The conclusion is that populism is an important element of Bolsonaro's rhetoric. First, he attacks political elites, accuses them of corruption, and blames them for the economic and political crises. Second, he appeals to the Brazilian people and claims to be the only candidate who will govern in their interest. Nevertheless, the construction of 'us', 'the people' is drawn in an exclusionary manner: he denies the existence of class, race, and gender conflicts; opposes minority rights; and does not present initiatives for social inclusion. Therefore, Bolsonaro detaches from Latin American inclusionary populism and shows similarities to Western European exclusionary populism. This fact is also illustrated by the radical aspect of his rhetoric: law and order are highly salient in his discourse, the second most frequent topic of his tweets. Finally, Bolsonaro embraces the free market economy, but as with other populist politicians, distributive issues have very limited space in his discourse.
author2 Tribunal Superior Eleitoral
format Outro
author Chueri, Juliana
title People against the elite? Jair Bolsonaro's presidential campaign
title_short People against the elite? Jair Bolsonaro's presidential campaign
title_full People against the elite? Jair Bolsonaro's presidential campaign
title_fullStr People against the elite? Jair Bolsonaro's presidential campaign
title_full_unstemmed People against the elite? Jair Bolsonaro's presidential campaign
title_sort people against the elite? jair bolsonaro's presidential campaign
publishDate 2021
url http://bibliotecadigital.tse.jus.br/xmlui/handle/bdtse/9175
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score 12,572395