How important is Twitter to local elections in Brazil? A case study of Fortaleza city council
It analyzes 27 Twitter accounts managed by Fortaleza's city councilors who ran for reelection in October 2012. The study aimed to discover the importance of Twitter in the councilors' campaign strategies: what kind of messages were sent by the councilors who adopted digital communication s...
| Principais autores: | Marques, Francisco Paulo Jamil, Mont'Alverne, Camila |
|---|---|
| Outros Autores: | Tribunal Superior Eleitoral |
| Tipo de documento: | Artigo |
| Idioma: | English |
| Publicado em: |
2021
|
| Assuntos: | |
| Obter o texto integral: |
|
| id |
oai:bdjur.stj.jus.br.col_bdtse_4134:oai:localhost:bdtse-9071 |
|---|---|
| recordtype |
tse |
| spelling |
oai:bdjur.stj.jus.br.col_bdtse_4134:oai:localhost:bdtse-90712024-10-14 How important is Twitter to local elections in Brazil? A case study of Fortaleza city council Marques, Francisco Paulo Jamil Mont'Alverne, Camila Tribunal Superior Eleitoral Eleição Campanha eleitoral Vereador Twitter It analyzes 27 Twitter accounts managed by Fortaleza's city councilors who ran for reelection in October 2012. The study aimed to discover the importance of Twitter in the councilors' campaign strategies: what kind of messages were sent by the councilors who adopted digital communication strategies to their followers, and the relationship between party affiliation and e-campaigns. The article shows that communitarian sociability, understood as face-to-face relations or interactions among individuals, affects how the internet is used in local campaigns, since there is no direct relationship between electoral success and the heavy use of Twitter by candidates, at least in proportional local elections (which are defined as cases in which candidates do not necessarily need to reach the votes of a majority of constituents, but only a part of them). However, those who adopt a digital communication strategy use it to broadcast their political platforms and promote their campaign events. Finally, except for small left-wing parties, there appears to be no relationship between party affiliation and e-campaigns. 2021-08-19T19:23:45Z 2021-08-19T19:23:45Z 2016 Artigo MARQUES, Francisco Paulo Jamil; MONT'ALVERNE, Camila. How important is Twitter to local elections in Brazil? A case study of Fortaleza city council. Brazilian Political Science Review, São Paulo, v. 10, n. 3, p. 1-35, 2016. DOI: http://dx.doi.org/10.1590/1981-38212016000300005. http://bibliotecadigital.tse.jus.br/xmlui/handle/bdtse/9071 en <a rel="license" href="http://creativecommons.org/licenses/by-sa/4.0/deed.pt_BR"><img alt="Licença Creative Commons" style="border-width:0" src="https://i.creativecommons.org/l/by-sa/4.0/88x31.png" /></a><br />Este item está licenciado com uma Licença <a rel="license" href="http://creativecommons.org/licenses/by-sa/4.0/deed.pt_BR">Creative Commons Atribuição-CompartilhaIgual 4.0 Internacional</a>. 35 p. |
| institution |
TSE |
| collection |
TSE |
| language |
English |
| topic |
Eleição Campanha eleitoral Vereador |
| spellingShingle |
Eleição Campanha eleitoral Vereador Marques, Francisco Paulo Jamil Mont'Alverne, Camila How important is Twitter to local elections in Brazil? A case study of Fortaleza city council |
| description |
It analyzes 27 Twitter accounts managed by Fortaleza's city councilors who ran for reelection in October 2012. The study aimed to discover the importance of Twitter in the councilors' campaign strategies: what kind of messages were sent by the councilors who adopted digital communication
strategies to their followers, and the relationship between party affiliation and e-campaigns. The article shows that communitarian sociability, understood as face-to-face relations or interactions among individuals, affects how the internet is used in local campaigns, since there is no direct relationship between electoral success and the heavy use of Twitter by candidates, at least in proportional local elections (which are defined as cases in which candidates do not necessarily need
to reach the votes of a majority of constituents, but only a part of them). However, those who adopt a digital communication strategy use it to broadcast their political platforms and promote their campaign events. Finally, except for small left-wing parties, there appears to be no relationship between party affiliation and e-campaigns. |
| author2 |
Tribunal Superior Eleitoral |
| format |
Artigo |
| author |
Marques, Francisco Paulo Jamil Mont'Alverne, Camila |
| title |
How important is Twitter to local elections in Brazil? A case study of Fortaleza city council |
| title_short |
How important is Twitter to local elections in Brazil? A case study of Fortaleza city council |
| title_full |
How important is Twitter to local elections in Brazil? A case study of Fortaleza city council |
| title_fullStr |
How important is Twitter to local elections in Brazil? A case study of Fortaleza city council |
| title_full_unstemmed |
How important is Twitter to local elections in Brazil? A case study of Fortaleza city council |
| title_sort |
how important is twitter to local elections in brazil? a case study of fortaleza city council |
| publishDate |
2021 |
| url |
http://bibliotecadigital.tse.jus.br/xmlui/handle/bdtse/9071 |
| _version_ |
1813002228952203264 |
| score |
12,572395 |